John Paul Dejoria shares some powerful business principles from his experience building

Paul Mitchell and Patron Tequila. This is one of the most concise interviews I’ve seen that

really resonates with starting a new home business or website.

John Paul Dejoria’s Success Principles

1. Believing in Yourself
2. Be Prepared for Rejection
3. Position to be in the Re-Order Business – Get Product in Their Hands
4. Need to get People to Use Your Product
5. Work 7 Days a Week
6. Know what you have is so good will get through the tough times.

 Getting Started Advice

• Make your product the best in your market
• Have a story or excitement about your product
• Know it’s the best and tell enough people about it
• Pay attention to your customers who will be fans that will promote your product
• Remind customers how to use your product – Education

“Like what you do, Like who you’re doing it with and Like who you are doing it for” – John Paul Dejoria

Wish you the best,

Robert

Are you giving your brain away for 50% off?
Several years ago I stumbled upon book that discussed the stages of working a job. The cover of the book had a staircase leading down like a sale chart showing a total nose dive!

I wish I had bought that book, I remember skimming the pages and it was really fascinating the psychology behind finding a new job and the transition to leaving to find something else.

Anyone who is working a job at one time or another snaps out of their hypnosis only to realize the are responsible for a lot and are being paid very little. Very little maybe a stretch, lets just say less than market value. Now of course there are several factors to consider. It’s important we think about location, work experience, benefits etc. which impact salaries. This moment of clarity was one of the stages in that book that leads to someone pursuing another job or starting their own business.

A great example of his is a friend/co-worker of mine who left our company and doubled his income! Before he left we met up for lunch with a couple of other co-workers to discuss his new opportunity. One thing he said and I’ll never forget is “You guys could easily do the same thing, put yourself out there and see what happens!” After the initial excitement wore off and our friend moved away to start his new adventure the rest of us just fell back into the daily routine.

Fast forward a couple years later and another one of our guys pulled off the same move. Another company offered him money more nearly doubling his current salary!

Our friend was right. It was possible for others to leave and double their income.

The message here is that you may be able to massively increase your income with the current brain that you have by leaving your job and going to work for someone else or yourself.

I’ve often wondered why is this the case?

Why is your present company going to pay you less than another company? Many have pondered this same question and the only argument is that they should be paying more to keep their people and promote from within.

Now here is the problem with that.

A current employees skills are known, they have already been purchased. There is no reason to pay them more, if they leave there are people lined up to fill that role. Unless you are a brain surgeon, more than likely you are expendable. You can be replaced.

And why would another company pay so much?

The answer is simple.

The are paying you for your experience that you have acquired over the years working for someone else. All of that knowledge in your brain is very valuable to another company. That’s what they are paying for. They are paying for the new, unknown, the mysterious knowledge you have acquired.

Wish you the best!

Robert

PS. When negotiating your salary – Let them offer you an amount first. Don’t reveal what you are currently earning. Don’t let them know you are making peanuts or else they will never offer you Big Bucks!

photo credit: hurleygurley via photopin cc

In the past we’ve talked about the importance of tracking your ROI (return on investment).

What really interesting is that many of us work with an ROI metric in our corporate jobs every single day, however never think about applying it to our own lives (home business/personal life.)

Why is this?

My first thought is that we are in a constant state of doing things, or thinking about all the things we have been putting off.

We don’t stop to just think.

Even the initial thought of “thinking” may cause us to “think” that we would be wasting out time and putting off taking action. Trust me, sometimes continuing to take action, we may be taking action on activity that won’t get us closer to our goals or turn into activity we need to undo!

Take time to think. Your Life, Your Family, Your Time and Your Income are Important!

1. Thank about products you have purchased, seminars you have attended, businesses you’ve joined.

2. Did you ever decide how much of an income you expected from that investment?

3. Did you think about how many times the cost of your investment you expected? 3X, 4X. 10X?

4. Have you thought about how much an hour of your time is worth?

When you define your expectations, or expected return (ROI) you now have a measurable goal. You can now determine your progress and if you are making decisions that will grow your business.

This will also help you make decisions about your time. If you declare your time is worth $50/hour (based on working 50 weeks per year and 2 weeks vacation that would be $100K/year)

Now you can determine if you are going to say yes or no to projects or invitations to “go do stuff” with friends family etc.

Any business you start is going to take time, concentrated effort repeated daily over months and years to become massively profitable.

If you are spare timing your business, not valuing your time and putting of your own work – then you will NEVER generate a substantial, sustainable income.

Knowing your ROI will support you in staying on track.

Tracking your time will also keep you on pace to see REAL results!

The biggest oversight I’ve made in business is the lack of truly understanding and applying ROI (return on investment).

You’ve more than likely have heard this in a seminar, audio course, video or have read about it in an ebook, marketing course etc.

Simple:

Revenue/Cost = ROI

Why is this so important?
Why is it important to really know it and apply it?

I remember attending a seminar several years ago, I believe it was Marshall Sylver or T. Harv Ecker and they said the only way we know something is by doing it.

We often think just because we’ve heard of a business concept and may be able to explain it to some degree we don’t honestly know it – We’ve just heard of it.

When it comes to ROI, it’s one of those “everybody know that.”

Unfortunately, very few people actually hold their business to an ROI goal.

Think of it in terms of purchasing self improvement courses.

I’ll admit, I never considered ROI.

I kept buying courses, attending seminars, purchasing audio programs etc. Never once did I consider am I applying what I’m learning and earning money several times greater than what I spend on the program/course?

Here’s and example.

You spend $97 on some software or educational product. Did you earn $200, $300 or $500 or more from that investment?

$500/$97 = 5.15 ROI

In most cases, many people have earned $0 and think nothing of it. Next they will buy another product or course and this process continues. It’s a perpetual cycle of learning more without taking action.

Very rarely have I heard anyone talk about this. It’s the best way to hold you and your business accountable. Perhaps it’s not mentioned because marketers want to keep selling more and more products and the last thing they would do is discuss return on investment.

The first time this was mentioned I recall was by Dr. Robert Anthony.

His sales page offering one of the most powerful programs on the market called:

“The Law of Deliberate Creation”

It actually shared some insights to help you attract more money than the cost of the program!

You’ll see his Quick Start Guarantee!

When I purchased the program it was $167 and is currently 60% off for only $67 !!!

The guarantee worked for me!

I had $325 come in from a new client before I even received the program.

$325/$167 = 1.95 ROI

Be sure to check out his offer and ask yourself:

“Does what he’s offering make sense?”

“Is his offer realistic?”

Click here to learn more:

“The Law of Deliberate Creation”

Wish you the best!