Why Tracking Your ROI is so Important

by Robert Avila on 11/26/2013

In the past we’ve talked about the importance of tracking your ROI (return on investment).

What really interesting is that many of us work with an ROI metric in our corporate jobs every single day, however never think about applying it to our own lives (home business/personal life.)

Why is this?

My first thought is that we are in a constant state of doing things, or thinking about all the things we have been putting off.

We don’t stop to just think.

Even the initial thought of “thinking” may cause us to “think” that we would be wasting out time and putting off taking action. Trust me, sometimes continuing to take action, we may be taking action on activity that won’t get us closer to our goals or turn into activity we need to undo!

Take time to think. Your Life, Your Family, Your Time and Your Income are Important!

1. Thank about products you have purchased, seminars you have attended, businesses you’ve joined.

2. Did you ever decide how much of an income you expected from that investment?

3. Did you think about how many times the cost of your investment you expected? 3X, 4X. 10X?

4. Have you thought about how much an hour of your time is worth?

When you define your expectations, or expected return (ROI) you now have a measurable goal. You can now determine your progress and if you are making decisions that will grow your business.

This will also help you make decisions about your time. If you declare your time is worth $50/hour (based on working 50 weeks per year and 2 weeks vacation that would be $100K/year)

Now you can determine if you are going to say yes or no to projects or invitations to “go do stuff” with friends family etc.

Any business you start is going to take time, concentrated effort repeated daily over months and years to become massively profitable.

If you are spare timing your business, not valuing your time and putting of your own work – then you will NEVER generate a substantial, sustainable income.

Knowing your ROI will support you in staying on track.

Tracking your time will also keep you on pace to see REAL results!


The Biggest Oversight in Many Home Businesses

by Robert Avila on 11/25/2013

The biggest oversight I’ve made in business is the lack of truly understanding and applying ROI (return on investment).

You’ve more than likely have heard this in a seminar, audio course, video or have read about it in an ebook, marketing course etc.


Revenue/Cost = ROI

Why is this so important?
Why is it important to really know it and apply it?

I remember attending a seminar several years ago, I believe it was Marshall Sylver or T. Harv Ecker and they said the only way we know something is by doing it.

We often think just because we’ve heard of a business concept and may be able to explain it to some degree we don’t honestly know it – We’ve just heard of it.

When it comes to ROI, it’s one of those “everybody know that.”

Unfortunately, very few people actually hold their business to an ROI goal.

Think of it in terms of purchasing self improvement courses.

I’ll admit, I never considered ROI.

I kept buying courses, attending seminars, purchasing audio programs etc. Never once did I consider am I applying what I’m learning and earning money several times greater than what I spend on the program/course?

Here’s and example.

You spend $97 on some software or educational product. Did you earn $200, $300 or $500 or more from that investment?

$500/$97 = 5.15 ROI

In most cases, many people have earned $0 and think nothing of it. Next they will buy another product or course and this process continues. It’s a perpetual cycle of learning more without taking action.

Very rarely have I heard anyone talk about this. It’s the best way to hold you and your business accountable. Perhaps it’s not mentioned because marketers want to keep selling more and more products and the last thing they would do is discuss return on investment.

The first time this was mentioned I recall was by Dr. Robert Anthony.

His sales page offering one of the most powerful programs on the market called:

“The Law of Deliberate Creation”

It actually shared some insights to help you attract more money than the cost of the program!

You’ll see his Quick Start Guarantee!

When I purchased the program it was $167 and is currently 60% off for only $67 !!!

The guarantee worked for me!

I had $325 come in from a new client before I even received the program.

$325/$167 = 1.95 ROI

Be sure to check out his offer and ask yourself:

“Does what he’s offering make sense?”

“Is his offer realistic?”

Click here to learn more:

“The Law of Deliberate Creation”

Wish you the best!


Now an 18 year vacation is how I define moving to Las Vegas.

18 years ago a few friend had planned on visiting Las Vegas for vacation and at the same time I had some relatives who had recently moved out there. I had never been to Las Vegas and actually never had any desire to go there.

My Godfather had retired from Ford Motor Company and moved out there during the past year and when my friends decided to visit I thought I may as well make a trip out there too.

Here’s what I was thinking:

      My Godfather lives there.
      Friends are going to visit.
      I actually committed to another friend that I was going to move there.

      How cool would it be to ride my motorcycle out there!

One afternoon as my friends were all talking on the phone about the trip – I blurted out

“I’ll meet you out there … I’ll ride my motorcycle and meet you guys!”
Everyone was like What !!! You going to ride from Indiana!

It was to late. I had publicly declared my intention and there was no turning back.

I did modify my plan however. After giving it some thought, I decided to drive my car in case I wanted to stay for awhile and find a job. This would also give me more room to pack some close if I never came back!

Recreate Your Life – Making Change Easier – Guaranteed!

Now when I say car, it was a 1968 White Chevy Impala.

The car was in great shape however had not Air Conditioning and would need some repairs along the way like a new radiator in New Mexico and I needed to add some oil when I stopped for gas.

* Just wanted to be specific on the car. It wasn’t a Mercedes S65 AMG V-12 with 621HP !

I remember driving over the Hoover Dam at 10:30 at night and it was lit up like a concrete fortress, then over the mountains to the neon of Las Vegas.

I hung out with my friends for a week and Friday hanging out by the pool one of them asked:

“So when you driving back home?”

My reply.

“Never, I’m not going back. I’m staying!”

And that’s how it happened. 18 years later I’m still out here.

My thought process behind all this:

      I only told one person I was thinking about moving there. My friend Ed. Z

      I told everyone I was on vacation to leave myself an out. In case I didn’t like it, I didn’t want to look like a failure crawling back home.

      I committed to my friends that I would meet them there.

Personally the biggest factor was committing to friends that is what I was going to do.

My word was my bond.

It all started as a thought, all the pieces arranged like the perfect storm and I made a commitment.

I keep this in mind when making decisions. It’s important we know our own psychology and how we get ourselves to follow through on things. Once we know this, we can follow the same thought process and emotional connection to get ourselves to follow through in the future.

Wish you the best!


To learn more about changing your beliefs and how to follow through visit…

Recreate Your Life – Making Change Easier – Guaranteed!

Wish you the best!



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