The biggest oversight I’ve made in business is the lack of truly understanding and applying ROI (return on investment).
You’ve more than likely have heard this in a seminar, audio course, video or have read about it in an ebook, marketing course etc.
Revenue/Cost = ROI
Why is this so important?
Why is it important to really know it and apply it?
I remember attending a seminar several years ago, I believe it was Marshall Sylver or T. Harv Ecker and they said the only way we know something is by doing it.
We often think just because we’ve heard of a business concept and may be able to explain it to some degree we don’t honestly know it – We’ve just heard of it.
When it comes to ROI, it’s one of those “everybody know that.”
Unfortunately, very few people actually hold their business to an ROI goal.
Think of it in terms of purchasing self improvement courses.
I’ll admit, I never considered ROI.
I kept buying courses, attending seminars, purchasing audio programs etc. Never once did I consider am I applying what I’m learning and earning money several times greater than what I spend on the program/course?
Here’s and example.
You spend $97 on some software or educational product. Did you earn $200, $300 or $500 or more from that investment?
$500/$97 = 5.15 ROI
In most cases, many people have earned $0 and think nothing of it. Next they will buy another product or course and this process continues. It’s a perpetual cycle of learning more without taking action.
Very rarely have I heard anyone talk about this. It’s the best way to hold you and your business accountable. Perhaps it’s not mentioned because marketers want to keep selling more and more products and the last thing they would do is discuss return on investment.
The first time this was mentioned I recall was by Dr. Robert Anthony.
His sales page offering one of the most powerful programs on the market called:
It actually shared some insights to help you attract more money than the cost of the program!
You’ll see his Quick Start Guarantee!
When I purchased the program it was $167 and is currently 60% off for only $67 !!!
The guarantee worked for me!
I had $325 come in from a new client before I even received the program.
$325/$167 = 1.95 ROI
Be sure to check out his offer and ask yourself:
“Does what he’s offering make sense?”
“Is his offer realistic?”
Click here to learn more:
Wish you the best!