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How To Maximize Profits – Google Adwords Bidding

Google’s Chief Economist Hal Varian explains how to adjust your bids to maximize your profit from your marketing investment on Google Adwords.

Hal goes deep into the details of bid strategy to make sure your bids are optimized.

You will learn how to:

  1. Determine your max profitable CPA
  2. Determine your conversion rate
  3. Calculate your value per click
  4. Adjust your bids so your value per click = ICC (incremental cost per click)

You can also learn more about Google Adwords Here:

Google Adwords Quality Score
Google Ad Quality Basics

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