Search Engine Optimization can be an overwhelming aspect of Internet marketing that tends to intimidate most people.
Due to the dynamic nature of Search Engine algorithms there are some basic principles to follow, however there are no magic formulas.
Optimizing your web pages for targeted keywords, including H1 tags, including keywords in your landing page URL’s and building relevant links from relevant web sites with anchor text that are keyword rich are just a few.
One thing to keep in mind is the goal of Search Engines.
What does Google want to accomplish?
Google wants to provide relevant results for Keywords and Keyword Phrases their visitors query.
This will build loyalty among their visitors by providing a positive user experience.
So how do you achieve this?
It all comes back to the basics mentioned above.
When you focus on offering something of value to your visitors you will accomplish just about all of those Search Engine Optimization principles.
Relevant content updated regularly that is seen as a valuable resource to it’s visitors will attract incoming links.
Relevant content will also contain Keywords and Keyword Phrases naturally.
The titles of your web pages will also contain relevant topics.
Like everything else in Internet marketing it all comes down to doing the work and staying consistent.
Wish you the best,