Where can I find my tracking my tracking code from within my Google Analytics Account?

This 60 second video will show you how:

You can also add these plugins to your WordPress Blog:

Google XML SiteMaps
Google Analytics
Google Analyticator

Wish you the best!

Robert

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One of the most important aspects to becoming profitable online is to knowing what’s performing and what’s not.

When you are building and optimizing your Google Adwords Campaigns you are going to want to closely monitor your performance to see what Keywords are driving traffic and more importantly what Keywords are are driving conversions.

Setting up Google conversion tracking will allow you to do this and here’s how!

Need more details? Adwords Conversion Tracking Set Up Guide

Enjoy your weekend!

Robert Avila

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Last week I was on a webinar with Avinash Kaushik where he discussed – “5 Things Marketers Can Do Now” to increase revenue, reduce costs, improve customer loyalty and retention.

Avinash began the call with the following quote by Jan Carlzon:  “You cannot improve one thing by 1,000 but you can improve 1,000 little things by 1%”

These are not just great words of wisdom for Internet Marketing, but for living one’s life!

Focus on making incremental improvements by focusing on several smaller easy wins rather than try to move a huge mountain.

Enjoy Avinash’s webinar and identify some opportunities to improve your metrics. You’ll learn a lot and he’ll have you cracking up too!

The best part had to have been his definition of Bounce Rate:

You can also check out Avinash’s blog at Occum’s Razor

Have an Awesome Day!

Robert Avila

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As you are growing your Internet Business using Google AdWords it’s important to know your numbers.

You will want to dedicate time towards tracking your impressions, click thus, number of orders, sales revenue, click thru rates, conversion rates and ROI goals. This may seem obvious, however it’s easy to lose site of the numbers when you are busy adding new content, testing new web designs and finding new ways to create value for your visitors.

What happens if you don’t know your numbers?

Well, you are flying blind. There is no way to truly know where are at in respect to your sales goals, traffic goals etc. Is what you are doing working? Who knows unless you are tracking your progress.

So let’s say you have started tracking your numbers in Google Adwords and are documenting your results in a spreadsheet. You now have an ongoing view of your impressions, click thru’s, cost, revenue etc.

Now What?

What does all this mean?

If your click thru’s are low, then revisit the Keywords you are bidding on and review your Google AdGroup Titles and Descriptions. Perhaps the terms you are bidding on aren’t as relevant as they could be to your AdGroup Creatives? Are your AdGroups specific enough? If not tighten them up so that your Keywords are highly focused and relevant to your Keywords being searched.

Once your click thru’s are respectable, now lets take a look at your conversion rate.

When you see low conversions it’s time to do some investigating and find out why? Review your landing pages. Are your Google Ads driving traffic to the most relevant pages on your site? Is the page you are sending visitors to giving them what they want? Is the landing page answering the question they are searching for? If not make some changes to the sales copy on your landing page or choose different landing page to send visitors to.

Now the other hand, if your click thrus are great and you have high conversions it’s important to understand why you are successful so that you can duplicate your results in the future.

Here is a quick review:

Low Impressions – Your Keywords are receiving a low search volume or your bids are set too low. Keyword research and reviewing your bids will help you identify what is causing low impressions.

Low Click Thrus – You ad copy titles and descriptions are not enticing your visitors to click on your ads. Revise your creative and include the Keywords you are bidding on in the title and description. Continue to test different ads until you see improvement.

Low Conversions – Review your landing pages and sales copy. Is the Keyword you are bidding on relevant to the landing pages you are sending visitors to? If not revise your sales copy headline. Sometimes a headline change can yield a higher conversion by drawing in the visitor to read the rest of your sales page. If you are still not seeing an increase, revise the body of your sales copy.

You can apply reviewing and understanding your analytics to: Conversions for opting in subscribers to your mailing list, selling products on your site or how well the traffic you are sending to an affiliate site is converting.

Wish you the best!

Robert Avila

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