Search Engine Marketing and Search Engine Optimization are often used interchangeably, however they are two similar but different aspects of Internet marketing.

Search Engine Optimization involves optimizing web pages to ranking naturally (organically) in Search Engines.

Search Engine Marketing refers to marketing your online business using PPC advertising (pay-per-click) on Search Engines.

Google Adwords usually comes to mind with Search Engine Marketing (SEM).

Based on your bids and quality score, your ad will appear in sponsored listings along the right hand side and on top of all the natural search results for Google. Your ads will also be syndicated on other Search Engines and websites within their network as well.

Stay tuned for more details and resources to enhance your SEM and SEO initiatives.

Wish you the best,

Robert Avila

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Search Engine Optimization can be an overwhelming aspect of Internet marketing that tends to intimidate most people.

Due to the dynamic nature of Search Engine algorithms there are some basic principles to follow, however there are no magic formulas.

Optimizing your web pages for targeted keywords, including H1 tags, including keywords in your landing page URL’s and building relevant links from relevant web sites with anchor text that are keyword rich are just a few.

One thing to keep in mind is the goal of Search Engines.

What does Google want to accomplish?

Google wants to provide relevant results for Keywords and Keyword Phrases their visitors query.

This will build loyalty among their visitors by providing a positive user experience.

So how do you achieve this?

It all comes back to the basics mentioned above.

When you focus on offering something of value to your visitors you will accomplish just about all of those Search Engine Optimization principles.

Relevant content updated regularly that is seen as a valuable resource to it’s visitors will attract incoming links.

Relevant content will also contain Keywords and Keyword Phrases naturally.

The titles of your web pages will also contain relevant topics.

Like everything else in Internet marketing it all comes down to doing the work and staying consistent.

Wish you the best,

Robert Avila

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