Once you have your Google Content Campaigns up and running, now it’s time to track your performance and optimize your campaigns. Your goal is to identify what sites are driving the most relevant traffic and conversions. Understanding your conversion metrics here is key.

You will also notice that your CTR is going to be higher on search campaigns than what you’ll see in content, since the behavior of users is different. This difference will influence your quality score so the quality scores for search and content are kept separate. One last note …. Targeting happens at the ad group and not the keyword level.

Wish you the best,

Robert Avila

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Why advertise on the Google Content Network?

While users are online they spend 5% of their time searching the other 95% engaged in other activities such as: reading blogs, shopping, visiting social media websites etc.

If you are focused only on paid search you are focusing on the 5%.

The Google Content Network is your opportunity to reach that other 95%.

This video will introduce you to the Google Content Network, targeting options: contextual and placement, category exclusion and the placement performance reports.

Have an awesome day!

Robert Avila

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