Establishing an ROI is critical when evaluating your Google Adwords performance …

In the previous post, How To Link Your Adwords To Google Analytics, you learned how to link your accounts and some basic data analysis.

This next video contains an overview of linking your Adwords to Analytics and dives deeper into analyzing your data…

Think of your Keywords like a stock portfolio.

Each Keyword is like a small company. Your goal is to optimize profits for each of your Keywords to maximize profits with Google Adwords.

Wish you the best!

Robert

You can also learn more about Google Adwords Here:

Google Adwords Quality Score
Google Ad Quality Basics
How To Maximize Profits – Google Adwords Bidding
How To Use Adwords Bid Simulator
Google Site and Category Exclusion
How To Link Adwords To Google Analytics

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Google Adwords Editor is a powerful way to manage your campaigns and make bulk changes. You can upload new campaigns, ad groups, keyword destination urls and make changes to your existing campaigns.

You can even import CSV files with Google Adwords Editor and this video will show you how easy it is!

One thing to always keep in mind is to make sure you are working on the most current version of what exists in your Google Adwords Account. Whenever you start working in Google Adwords Editor make sure you download the most recent changes by clicking on “Get Recent Changes”

Wish you the best,

Robert Avila

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As you are building your Google Adwords campaigns and doing your keyword research – Remember to add Negative Keywords.

This step is often over looked!

If your campaign is lacking negative keywords it’s highly likely your impression count will continue to skyrocket when new keywords are being added to your program. This will have a negative impact on your click through rate (CTR) and drive up your costs.

Once your campaign is running be sure to run a Search Query Report to identify opportunities for negative keywords to add.

Check out this quick Google Adwords video to learn more about negative keywords and how to run a Search Query Report.

This video provides a real world example featuring Galaxy Desserts.

Have an Awesome day!

Robert Avila

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