Establishing an ROI is critical when evaluating your Google Adwords performance …
In the previous post, How To Link Your Adwords To Google Analytics, you learned how to link your accounts and some basic data analysis.
This next video contains an overview of linking your Adwords to Analytics and dives deeper into analyzing your data…
Think of your Keywords like a stock portfolio.
Each Keyword is like a small company. Your goal is to optimize profits for each of your Keywords to maximize profits with Google Adwords.
Wish you the best!
You can also learn more about Google Adwords Here:
Google Adwords Quality Score
Google Ad Quality Basics
How To Maximize Profits – Google Adwords Bidding
How To Use Adwords Bid Simulator
Google Site and Category Exclusion
How To Link Adwords To Google Analytics