Our Search Marketing Team had the opportunity to attend this years SMX Advanced conference in Seattle on June 2nd and 3rd. This was the first SMX conference I have attended and I highly recommend putting next years event on your calendar.

Usually I attend conferences that focus primarily on Internet Marketing entrepreneurial ventures, so I really didn’t know what to expect. During the first day of the event, I quickly realized that this event had a diverse group of attendees. There were SEM and SEO professionals from agencies, corporations, as well as consultants, affiliates and entrepreneurs.

There was a ton of information from some brilliant minds in search and there was one topic that really stood out for me from those 2 days of intense sessions.

“It’s an Ad Group – Not a Keyword Group” – This concept was presented by Craig Danuloff of Clickequations.

The moment I heard this it was an ah-ha moment.

Craig discussed the importance of understanding the intent behind search queries and how ads should be written to match those queries. We often have a tendency to group keywords together and then … as an after thought create ad copy. So it’s not a question of how many keywords should be in an ad group, the importance lies on will queries on those keywords be served with relevant ads!

Thanks again Craig for opening my mind and seeing ad group creation from a totally new perspective!

Wish you the best,

Robert Avila

Share with a friend

A couple of weeks back PPC Classroom Live was here in Las Vegas. I had the opportunity to meet Anik Singal briefly during his tour of Zappos.com and thank him for the awesome training from PPC Classroom 2.0. Unfortunately I wasn’t able to attend the live event this year, but I was able to see all the presentations!

That weekend I was on my computer for 16 hours straight working on some projects and thanks to USTREAM I was able to watch PPC Classroom Live …. Live from my home office!

How insane is that. This was actually a mindblowing experience for me and the first event I’ve ever attended from home. The upside was being able to get a lot of work done and still be able to attend the event and take notes. When everyone took a lunch break I had a 2 second walk to my kitchen.

Now here is the other side to this. Although I was able to jot down some notes like a maniac as I watched the speakers I completely missed out on meeting some of the incredible affiliate marketers that attended.

Networking is the most important part of attending events. Make every attempt to attend live events and for circumstances when you are pressed for time or your budgets tight go with the USTREAM option.

Have a great weekend!

Robert Avila

Share with a friend

Microsoft’s new search engine Bing is coming soon ……

Have a great weekend!

Robert Avila

Share with a friend

Search Engine Marketing and Search Engine Optimization are often used interchangeably, however they are two similar but different aspects of Internet marketing.

Search Engine Optimization involves optimizing web pages to ranking naturally (organically) in Search Engines.

Search Engine Marketing refers to marketing your online business using PPC advertising (pay-per-click) on Search Engines.

Google Adwords usually comes to mind with Search Engine Marketing (SEM).

Based on your bids and quality score, your ad will appear in sponsored listings along the right hand side and on top of all the natural search results for Google. Your ads will also be syndicated on other Search Engines and websites within their network as well.

Stay tuned for more details and resources to enhance your SEM and SEO initiatives.

Wish you the best,

Robert Avila

Share with a friend