The Lombardi Group » Google Adwords http://www.thelombardigroup.com Sun, 19 Jun 2011 18:51:02 +0000 en hourly 1 http://wordpress.org/?v= http://www.thelombardigroup.com http://www.thelombardigroup.com/wp-content/mbp-favicon/favicon.ico The Lombardi Group How To Become a Google Display Ad Builder Expert! http://www.thelombardigroup.com/google-adwords/how-to-become-a-google-display-ad-builder-expert http://www.thelombardigroup.com/google-adwords/how-to-become-a-google-display-ad-builder-expert#comments Sat, 18 Jun 2011 16:07:11 +0000 Robert Avila http://www.thelombardigroup.com/?p=2993

There are many misconceptions about getting started with Google Display Ads within Google Adwords.

One belief that may be holding you back is that you will need a graphic designer to create your ads.

In this short video, you will learn how to utilize Google’s Display Ad Builder tool and create various display ad sizes, track performance as well as some tips on how to best create ad copy variations to maximize performance.

Wish you the best!

Robert

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]]> http://www.thelombardigroup.com/google-adwords/how-to-become-a-google-display-ad-builder-expert/feed 0 What is Google +1 ? http://www.thelombardigroup.com/google-adwords/what-is-google-1 http://www.thelombardigroup.com/google-adwords/what-is-google-1#comments Thu, 31 Mar 2011 16:23:28 +0000 Robert Avila http://www.thelombardigroup.com/?p=2786

Google +1 one was released yesterday!

Here is an article by Danny Sullivan that really dives into the nuts and bolts of Google Plus One.

Meet +1: Google’s Answer to Facebook’s Like Button by Danny Sullivan of Search Engine Land.

How to get a Google +1 Button for your site:

Get Google +1 Button

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]]> http://www.thelombardigroup.com/google-adwords/what-is-google-1/feed 0 Google Adwords ROI Optimization – Google Analytics http://www.thelombardigroup.com/google-adwords/google-adwords-roi-optimization-google-analytics http://www.thelombardigroup.com/google-adwords/google-adwords-roi-optimization-google-analytics#comments Fri, 18 Mar 2011 12:49:20 +0000 Robert Avila http://www.thelombardigroup.com/?p=2763

Establishing an ROI is critical when evaluating your Google Adwords performance …

In the previous post, How To Link Your Adwords To Google Analytics, you learned how to link your accounts and some basic data analysis.

This next video contains an overview of linking your Adwords to Analytics and dives deeper into analyzing your data…

Think of your Keywords like a stock portfolio.

Each Keyword is like a small company. Your goal is to optimize profits for each of your Keywords to maximize profits with Google Adwords.

Wish you the best!

Robert

You can also learn more about Google Adwords Here:

Google Adwords Quality Score
Google Ad Quality Basics
How To Maximize Profits – Google Adwords Bidding
How To Use Adwords Bid Simulator
Google Site and Category Exclusion
How To Link Adwords To Google Analytics

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]]> http://www.thelombardigroup.com/google-adwords/google-adwords-roi-optimization-google-analytics/feed 0 How To Link Google Analytics To Your Adwords Account http://www.thelombardigroup.com/google-adwords/how-to-link-google-analytics-to-your-adwords-account http://www.thelombardigroup.com/google-adwords/how-to-link-google-analytics-to-your-adwords-account#comments Thu, 17 Mar 2011 12:29:39 +0000 Robert Avila http://www.thelombardigroup.com/?p=2752

Set it up now and start making intelligent decisions based on your site data!

Once you link your Google Analytics you will be able to better understand:

  • Landing page bounce rate
  • Where your visitors are coming from?
  • What content is popular
  • If visitors are converting to your goals
  • Time on site
  • etc …

    • You can also learn more about Google Adwords Here:

    Google Adwords Quality Score
    Google Ad Quality Basics
    How To Maximize Profits – Google Adwords Bidding
    How To Use Adwords Bid Simulator
    Google Site and Category Exclusion

    Wish you the best!

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    ]]>     http://www.thelombardigroup.com/google-adwords/how-to-link-google-analytics-to-your-adwords-account/feed 1     Google Awords – Site and Category Exclusion http://www.thelombardigroup.com/google-adwords/google-awords-site-and-category-exclusion http://www.thelombardigroup.com/google-adwords/google-awords-site-and-category-exclusion#comments Wed, 16 Mar 2011 03:33:45 +0000 Robert Avila http://www.thelombardigroup.com/?p=2748

    Google’s Display Network allows you do exclude your ads from displaying on specific websites and categories ….

    Here’s how …

    You can also learn more about Google Adwords Here:

    Google Adwords Quality Score
    Google Ad Quality Basics
    How To Maximize Profits – Google Adwords Bidding
    How To Use Adwords Bid Simulator

    Wish you the best!

    Robert

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