Understanding Google Adwords Quality Score and it’s influence on your CPC’s and Ad Position is explained in this short video.

Google’s Chief Economist, Hal Varian, explains the AdWords Ad Auction as well as how your max CPC bid and quality score determine how much you pay for a click on Google.

This video stresses the importance of Quality Score on your pay-per-click costs. Making sure your keyword, ad copy and landing pages are all in alignment (as well as relevant) can save you money and increase your ad position.

Wish you the best!

Robert

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Where can I find my tracking my tracking code from within my Google Analytics Account?

This 60 second video will show you how:

You can also add these plugins to your WordPress Blog:

Google XML SiteMaps
Google Analytics
Google Analyticator

Wish you the best!

Robert

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Google Adwords Editor is a powerful way to manage your campaigns and make bulk changes. You can upload new campaigns, ad groups, keyword destination urls and make changes to your existing campaigns.

You can even import CSV files with Google Adwords Editor and this video will show you how easy it is!

One thing to always keep in mind is to make sure you are working on the most current version of what exists in your Google Adwords Account. Whenever you start working in Google Adwords Editor make sure you download the most recent changes by clicking on “Get Recent Changes”

Wish you the best,

Robert Avila

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Google’s Quality Score plays a key role in ad position as well as one’s Cost Per Click. Understanding Quality Score will help you optimize your ads, lower your costs and increase your ad position.

In today’s video you will learn:

• The Value of  High Quality Ads.
• Quality Score, Cost Per Click and Ad Position.
• How Ad Quality Affects How Much You Pay.
• Keyword Match Types and Quality Score

You will find answers to several common questions about Quality Score.  There are some great examples of how Google’s Quality Score is factored into the equation when determining ad position. You will also see a nice funnel showing the realationship of match types, queries and their respective bids.

Have an Awesome Day!

Robert Avila

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Once you have your Google Content Campaigns up and running, now it’s time to track your performance and optimize your campaigns. Your goal is to identify what sites are driving the most relevant traffic and conversions. Understanding your conversion metrics here is key.

You will also notice that your CTR is going to be higher on search campaigns than what you’ll see in content, since the behavior of users is different. This difference will influence your quality score so the quality scores for search and content are kept separate. One last note …. Targeting happens at the ad group and not the keyword level.

Wish you the best,

Robert Avila

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