Google’s Quality Score plays a key role in ad position as well as one’s Cost Per Click. Understanding Quality Score will help you optimize your ads, lower your costs and increase your ad position.

In today’s video you will learn:

• The Value of  High Quality Ads.
• Quality Score, Cost Per Click and Ad Position.
• How Ad Quality Affects How Much You Pay.
• Keyword Match Types and Quality Score

You will find answers to several common questions about Quality Score.  There are some great examples of how Google’s Quality Score is factored into the equation when determining ad position. You will also see a nice funnel showing the realationship of match types, queries and their respective bids.

Have an Awesome Day!

Robert Avila

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